Working in a demanding business environment and as a passionate cyclist, founder Bart Roels recognized the need for a corporate event where colleagues could step away from their daily routines and unite in pursuit of a shared cycling goal.

In 2018, Bart launched the Corporate Cycling Challenge, a unique B2B cycling event where companies compete in a fun, sporty atmosphere that emphasizes teamwork. By integrating networking opportunities, branding initiatives, and content generation, the event quickly became a dynamic and fast-growing success.

Through its Challenges and side events, the Corporate Cycling Challenge champions “healthy cycling” as a pathway to a fit, active, and balanced lifestyle for professionals across all industries. Together with its partners, the event promotes the value of fitness and camaraderie in the workplace, fostering a sense of community while encouraging participation from a diverse audience. After all, a healthy employee leads to a healthy company!

Flanders Classics

From 2025, the Corporate Cycling Challenge is joining forces with Flanders Classics, organiser of spring classics including the Tour of Flanders and Gent-Wevelgem in Flanders Fields, owner of the Telenet Superprestige, licensee of the UCI World Cup Cyclo-cross and organiser of Heathland Gravel – an official Unbound Gravel qualifier.

Tomas Van Den Spiegel, CEO Flanders Classics: “Cycling brings people together in a unique way. It connects colleagues, companies, and partners, creating a platform where sport, sustainability, and collaboration go hand in hand. That’s why we are excited to partner with the Corporate Cycling Challenge, to inspire businesses to embrace these values through cycling.”